Looking back on the Fab Four and how they found favour in Cumbria

Coverage of Beatles fans queuing up ahead of their appearance in Carlisle (Image: Newsquest)

The date marks June 25, 1967, when they performed ‘All You Need Is Love’ on the BBC’s Our World broadcast, the first live international satellite television link, watched by an estimated hundreds of millions around the globe.

The Beatles' autographs from a visit to Carlisle (Image: Submitted)

Global Beatles Day was founded in 2009 by American fan Faith Cohen, who described it as a ‘thank you’ or love letter to the band rather than a commercial promotion. It is intended to be non‑commercial, encouraging fans simply to listen to the music, reflect on the band’s ideals, and share appreciation through gatherings, online posts or local events.

A canvas print of the Beatles concert at the Lonsdale Theatre in Carlisle in November 1963 is hung at Tullie House (Image: David Hollins)

While it started in the United States, the day is now marked worldwide, with particular visibility in the UK and in Beatles‑linked places such as Liverpool.