A Cumbrian tour operator has won 'Experience of the Year' at the Cumbria Tourism Awards.

The event, held at Kendal's Castle Green Hotel, recognises excellence in the tourism industry.

Mountain Goat won the award in recognition of its Ten Lakes Spectacular Tour, which remains a best-seller, offering an immersive exploration of the Lake District's heritage.

Mountain Goat's managing director, Robin Tyson, said: "Our team work so hard, from the incredible drivers to those who work in the office, this is a win for us all.

"Our Ten Lakes shows people as much of the lakes as possible in a day.

"We collaborate with attractions and are proud to show off this incredible area.

"Honestly we’re all beyond thrilled with this win, it makes it even more special that this is Cumbria Tourism's 50th anniversary."

Mountain Goat will now contend for the VisitEngland Awards for Excellence in 2025.