A Cumbrian mattress brand has announced a new senior hire as sales continue to build.

Sealy UK has appointed Neil Clark as the company's new general manager.

Mr Clarke has previously held the positions of managing director for UK and Ireland and regional director for Northern Europe and South Africa during a 19-year tenure at kitchenware firm Franke.

He is set to steer Sealy's strategic growth in the UK's mattress market, and will aim to ensure a continued focus on new product development, helping to position Sealy within the premium sector.

Mark Tuley, chief commercial officer at Sealy UK, said: “We are thrilled to welcome Neil to the Sealy family.

"His proven leadership, coupled with a passion for high quality local manufacturing, perfectly aligns with our vision for the future.”

The company said the appointment "underscores its commitment to reinforcing its position as a leader in the industry, driving innovation, and delivering exceptional, world-class products".