Cranstons apprentice, Leah Fraser, is starring in a Department of Education campaign spotlighting National Apprenticeship Week.

Ms Fraser was selected as one of four representatives from different sectors such as nuclear engineering, gardening and aeronautics.

The social media film emphasises that apprentices obtain essential work skills, earn while they learn, get hands-on experience and boost their future earning power.

Cumbrian butchers, Cranstons, have a long tradition of providing apprenticeships.

They teach people butchery craft skills in a working environment.

Many of this company's shop managers began their careers as apprentices and worked their way up through the ranks.

Last year, The Institute of Meat and Worshipful Company of Butchers awarded Cranstons as having the 'Best Company Training Scheme.'

Completing her Level 2 Apprenticeship in Butchery, Ms Fraser was elated at her selection by the Department of Education.

She said: "It was fun to be involved in this national campaign.

"I’ve been an apprentice at Cranstons for just over two years now, and I’ve already learned so much.

"The balance of being able to learn lifelong skills while still earning a wage is invaluable.

"I was excited to be chosen to show my skill.

"I loved being filmed and it was interesting to reflect on what the apprenticeship means to me."

At the Food Hall, Leah is mentored by Connor Carrick – a former apprentice – allowing her consistent access to advice and guidance.

She is also mentored externally by Cranston’s training provider, which permits regular tracking of her progress through routine visits.

Leah added: "One day I hope to progress to supervisor, and possibly have my own shop.

"My main goal right now is to become a master butcher."

The video campaign was recorded in January by Lee Martin from the Department of Education, shadowing Leah for a morning.

It documents her work, being mentored by Connor at the butcher’s block, and features an in-depth interview.

Mr Martin said: "We were delighted to be able to work with Cranstons, as an employer who are using apprenticeships to develop talent and create skilled jobs in their local community.

"Leah is a great example of the benefits of apprenticeships, gaining the industry experience needed to achieve her career goals, and giving Cranstons the skills they need to grow their business."

Peter Potts, senior retail area manager at Cranstons, said: "We are thrilled to have been involved in this project, as apprentices have always been hugely important to Cranstons business model.

"We’re very passionate about sharing our knowledge and passing it on, creating the skilled butchers of the future.

"In recent years, Cranstons have extended the range of apprenticeships we offer, including; HR, Business admin, and accounting."

The video can be viewed on any of the Department of Education social media pages, including X, Facebook, Instagram and LinkedIn.