A Carlisle shop owner has explained how her personal experiences with neurodiversity have helped her create a 'safe space' on the high street.
Joanne Palmer, from Currock, is the owner of Flutter and Fern on Rosemary Lane in Carlisle city centre.
Ms Palmer has owned the nature-inspired business - which sells a range of items including stationery, art, and pins all designed by its owner - for nearly four years and moved into its current home in the city centre in October 2023.
The mum-of-three was officially diagnosed with autism last year, with this informing her desire to create an environment within her business where she feels safe and in turn, where others with similar conditions can feel comfortable.
She said: "It has affected me in many ways, but it has allowed me to create an environment where I feel safe.
"I created the space to work for me. That so happens to then be a space that will also work for most neurodivergent people.
"It also allows me to understand what it’s like to shop as a neurodivergent. Most things I love are mainly accessible online.
"I wanted to be able to bring that to the Carlisle high street. It’s all available physically so we can touch, see, and sense the product before buying, and all in one place."
Joanne also explained how her shop has naturally evolved into a 'safe space' and gave her best advice to other aspiring neurodivergent business owners.
She said: "I haven't created the space in the hopes of ticking boxes to include accessibility and inclusivity. I created a space that works for me and my neurodivergence.
"It just so happens that it’s become a safe space for all like-minded people.
"We promote ourselves as a family running Flutter & Fern through shared experiences and connecting as a community.
"It’s hard work but make the business work around you. Create a brand you’re passionate about.
"We are all different, so each journey into owning your own business is like this, so make it suit you."
Photos taken by Lauren May Photos
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