Workington Reds are launching a new ticket initiative in a bid to attract more young fans and families to Borough Park.

The newly-promoted club have launched a junior membership scheme.

It comes ahead of the new Northern Premier League Premier Division season for Danny Grainger’s team.

Workington say the junior membership scheme is open to children aged four to 16.

It replaces the existing centenary card scheme, the club say.

Reds director Richard Lewthwaite said: “The centenary card has been amazing success as we look to engage with the youngsters of west Cumbria.

“But it’s time for a refresh.

“We hope the new junior membership card will be worth so much more in real terms for local families.”

Reds say the new scheme carries the same benefits as the old card but new offers will also be added as the season progresses.

“Holders will still get free access to first-team games, but the club are looking to partner with local businesses and facilities, which means the card will be worth a whole lot more in time to come,” a Reds statement added.

Centenary card holders can exchange their old card for a new membership card – they can do so at any of the club’s pre-season friendlies, or at the club office during weekday opening hours from next week.

“It really is that simple and of course it’s completely free,” Reds added.

The club are inviting any businesses who would like to join forces with Workington on the scheme to get in touch.