GRASSROOTS sports clubs across Cumbria are being offered the chance to benefit from a share of a £30,000 investment.

The new initiative for young people comes from full fibre broadband company, Fibrus. 

Fibrus has already helped dozens of clubs in Northern Ireland and is now looking to do the same here in Cumbria, where it has started work on bringing fibre broadband to thousands of rural homes.

Clubs and organisations in the county that apply to the new Fibrus Play it Forward fund could gain up to £1,000 in direct investment for new kits and equipment, to improve their existing facilities, or towards training fees.

Dominic Kearns, chief executive of Fibrus, said: "Sport and clubs are the heart of many of the towns and villages we operate in and Fibrus has committed to investment not only through the build of our critical infrastructure, but in the people and kids within those communities that represent them with pride.

"Now, more than ever, it’s important for children to have access to digital connectivity for education and communication.

"Yet, it’s equally important for them to take time to take time away from their devices, make friends, and have fun. That's why we’re launching a new sports fund to support clubs that help children get outside and connect with each other." 

The Fibrus Play it Forward Fund will be made available in two tranches. The first round opened on May 30 and closes on June 27, with the second round opening in October.

Clubs can apply via www.fibrus.com

Ian Wright, from Dundrum Cricket Club who benefitted from Fibrus’ support last year, highlighted the importance of sport to the kids at the club.

“Juniors in Dundrum Cricket Club are now able to attend development camps throughout the winter months, an opportunity not previously available due to funding restrictions.

"This not only means young people can train year-round, leading to a more active lifestyle, but it also opens up opportunities for our Juniors to go further within the sport, and subsequently act as role models for other children to get involved in cricket," he said.