Razzamataz Penrith has shown immense growth

Asha Richardson took over the business, Razzamataz Penrith, in July 2020, with just 35 students, in just over a year, the school has grown to almost 250 students.

One of the most significant reasons for Asha to be able expand and grow her business so successfully is because Razzamataz Head Office introduced Managers Training, allowing one of Asha’s team to be promoted and stand in for her at any time.

“My teacher Amber attended and she is now able to run the classes with an assistant,” adds Asha.

“She can also speak to the parents and deal with a lot of the admin, which frees me up if I can’t attend for any reason.

"The only way to manage such a busy timetable is to have supportive and reliable staff.”

One benefit of expanding in this way is the support that Asha can offer teachers in this area as she explained: “This is quite a rural area and there isn’t much opportunity to work in the arts.

"When I initially interviewed teachers, I was looking at offering them three hours a week teaching.

"Some teachers are now working for us for more than 20 hours a week, so we provide a large chunk of their income.”

Although the majority of the schools operate on a Saturday, Asha’s work with Head Office has been instrumental in offering a new approach for future franchisees and those in the network looking to expand during the week.

“The model that Head Office have is easily duplicated to work during the week, we just tweaked it to fit our area and the mid-week offering,” says Asha. “Being located in the one location all day has really allowed us to get to know the area well and build on community values to ensure the family feel we have created remains, despite our growth.

"In fact, the larger we grow, the more opportunities we can give for both teachers and students, so we are very excited to build on what we have created over this last year.”