Local residents and workers are set to receive a reward with a difference, thanks to a brand new partnership unveiled this week between Booths and Cumbria Tourism’s popular MyCumbria scheme.

MyCumbria recognises the important role that residents play in supporting the county’s thriving tourism economy and has unveiled a new long-term residents’ offer from the local retailer, which gives £3 off to shoppers when they spend £30 across any of eight specific Booths stores across Cumbria and North Lancashire. That includes Keswick and Penrith.

MyCumbria cards are produced by Cumbria Tourism and are available for anyone who lives or works in a CA or LA postcode area. Booths now joins more than 250 unique residents’ offers for a wide range of pubs, cafes, restaurants, tourist attractions, retailers and transport providers throughout the county.

Managing director of Cumbria Tourism, Gill Haigh, says, “Cumbria Tourism’s role is to support our £3bn visitor economy. The MyCumbria scheme is all about recognising and rewarding the people who live and work here too.

“We are absolutely delighted that Booths are now offering this special deal, which shoppers won’t find anywhere else and is aimed at rewarding residents for the role they play in our local communities. As well as providing great savings for individuals, the card is also a practical way for residents to support local jobs and businesses.”

Regional manager for Booths, Richard Ford, says ‘’With seven stores dotted around Cumbria, Booths is home to countless traditional specialities that have given the region its reputation for fantastic food and drink.

“Partnering with MyCumbria to reward local residents is a natural move for Booths as we’re committed to serving the local communities in which we operate. This is an exclusive offer which we hope will allow our customers to enjoy some of the very best food and drink the region has to offer whilst benefiting from a special discount they won’t be able to get elsewhere.”

To redeem the offer, the shopper should show their MyCumbria card along with a form of ID at the checkout.

The offer is not available to Booths colleagues or in conjunction with any other offer and cannot be redeemed against purchases of fuel, mobile top ups, gift cards, baby milk and any purchases from the kiosk (including tobacco, lottery and stamps). It cannot be used on a self-check-out or on Click & Collect pre-orders, and there is no cash alternative.

Launched in 2012, Cumbria Tourism says MyCumbria aims to reward, inform and simply remind residents what fantastic attractions, leisure facilities, restaurants and shops there are on our doorstop, while also reducing the number of individual loyalty cards in people’s wallets.

For more information about purchasing a MyCumbria card, contact: 01539 822222 / info@mycumbriacard.co.uk