A RAFT of UK festivals - including Kendal Calling - have been acquired by an entertainment company.

Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners - a private global equity firm, has bought a portfolio of music festivals including; Victorious Festival in Portsmouth, South West Four in London, Truck festival in Oxfordshire, Tramlines in Sheffield, Boardmasters in Cornwall, plus Hideout, which is held in Croatia.

Each of the festivals were previously run by Global, the media and entertainment group, who also own radio networks such as Capital FM, Heart and Smooth Radio.

The financial terms of the deal were not disclosed.

James Barton, the CEO of Superstruct, said: “This acquisition further demonstrates that Superstruct is committed to building a strong portfolio of live entertainment brands.

"We look forward to supporting the different festivals in their growth in their respective markets.”

Superstruct are registered on Companies House as based in London.

They already own a number of festivals across Europe, including Flow Festival in Finland, Sónar festival in Barcelona, and others.

A spokesman from Kendal Calling has moved to reassure those booked to attend the upcoming event.

They said: "We’re very excited to be working alongside our new partners at Superstruct Entertainment.

"They have great reputations and a wealth of top notch experience delivering some of the best festivals in the world - so whilst it's very much business as usual this can only be a great moment for Kendal Calling and we’re very excited at what the future will bring.

"But for now we're firmly planted in the past as we build the props and set the scene for this years Jurassic themed extravaganza - not long to go now."

Kendal Calling was launched in the town in 2006 as a two-day festival.

As the event grew in popularity, it later moved up to Lowther Deer Park, south of Penrith in 2009, where it continues to be held.

Music artists such as the Manic Street Preachers, Nile Rodgers and Chic, Years & Years, and Tom Jones will perform at this year's event.

Last month, a string of top comedians were added to the line up, including Josh Widdicombe, Reginald D Hunter, Paul Smith and Justin Moorhouse.

Each of the comedians will appear on the soapbox stage.

The four-day 2019 event, which will be held around the theme of 'Kendal Calling Goes Jurrasic', will take place in the county between Thursday, July 25 and Sunday, July 28.