Pinterest is the site where decoristas lust over luxury. Discover its style winners and inspiring ideas.
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If you’re rocking a 70s vibe by piling on the pot plants for an outdoor/indoor theme, working a boho vibe with a high-back rattan peacock chair, or keeping it simple with eco-friendly pared-back kitchen designs, then you’re ahead of the decor game.
Those are the fashion-forward trends identified by Pinterest, the social media site where millions find inspiration for their homes, and which has recently revealed its new Best of Pinterest UK Interior Awards, whose judges included designers Matthew Williamson and Kelly Hoppen.
“Pinterest is the ideal tool for creatives,” says Hoppen. “It’s so interesting to be able to look at the trends and styles of people worldwide and how each individual, culture or country interpret those.”
Here are the key trends that emerged...
Dreamy and DIY: Sustainable home decorating is on the rise, with Britons growing more confident about DIY and making the most of inexpensive materials and discovering plywood kitchens (which recorded 182 per cent more saves than last year). Homes are no longer running with one colour scheme, with printed wallpaper recording 250 per cent more sales than last year and navy bedrooms up 182 per cent.
John Lewis’s scooped Best Dream Bedroom award with its blue setting featuring its Croft Collection Skye Bed Frame, Double, £699; Croft Collection linen bedding collection, from £20 to £135, and House by John Lewis Jersey Bedspread, Navy £40.
Plywood’s a favoured choice for those who want a ‘green’ living style. Sustainable Kitchens is one of the companies specialising in eco-friendly design. Its kitchen, featuring plywood cabinetry, starts from £25,000, and was a runner-up for Best Kitchen.
Shapes and sizes: Featuring geometric shapes is essential if you want your home style to add up, according to Pinterest. Hexagons featured 93 per cent more than last year, with herringbone tiles running a close second, and circular mirrors third.
Throw some shapes with Topps Tiles’ Hexagon Rustic Travertine Tiles, £65.22 per square metre. Alternatively, show off all the angles with a Green Oversized Geometric Wall Mural from Murals Wallpaper, which also has a stunning Neutral Shades World Map Wallpaper Mural, both from £25 per square metre.
Outdoors in: Houseplants are back in vogue and create a lush outdoor/indoor vibe. They’re particularly popular for living rooms and for conjuring an exotic, steamy atmosphere in a bathroom, especially hanging plants in a shower (up 302 per cent on last year). Houseplants are in tune with our current passion for embracing nature and its colour palette – green is leading the colour chart this year and Pinterest research showed it’s a favourite for tiles.
Classic Victorian green tiles are a favoured choice for kitchens and bathrooms. Original Style has a square Victorian Green Field Tile, £84.95 per square metre.
Vibrant colour choices are also inspired by the Seventies – think mustard, orange, greens and even splashes of red. According to the research, there’s also a revival for shagpile rugs, record players and that boho retro piece, a peacock chair.
Lounge back in a Peacock Emmanuelle Armchair in Natural Rattan with its high rounded back, £654.50, Hutsly. Spin the vinyl on a GPO Ambassador record player, £110.
Home fakeovers: If you’re on the move – a renter rather than an owner – you need savvy, temporary solutions to smarten a space. Reusable wallpaper (up 344 per cent on last year) is a home decor hero and can stun as a statement on one wall, glam up a chest of drawers, and is becoming a firm favourite for children’s rooms.
Bulky wardrobes eat space but simple clothing racks, rails or ladder storage are slimmer, and your favourite clothes can become an eye-catching display. Turn on the style cheaply by jazzing up a room with new legs for a sofa or handles for cupboards, and use vintage trunks and baskets for storage.
Florals are an easy way to add colour and pattern and Rosentapete by Coloray has a design of bold pink blooms on its self-adhesive reusable wallpaper, £96.73 a roll, DaWanda. Functional, stylish storage is a staple at Ikea and its Elvarli white bamboo storage units, two sections £347, is a winner. Pretty up a cupboard with dragonfly Glass Cupboard Knobs, £4.20 each (reduced from £6), L’Atelier Natalia Willmott.