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Ridiculous it costs more to buy an apple than biscuits

What price would you put on healthiness? Say 70p? In my book, that’s too much.

A new survey has revealed the shocking news that many of us find fresh food too expensive and we can’t afford to eat healthily.

The British Heart Foundation polled 2,444 adults, only to find that 39 per cent sacrificed health benefits for cost when shopping.

One in four of those quizzed admitted they hadn’t bought a single portion of fresh fruit or vegetables over the previous week. Two thirds said they wanted to eat more healthily, but nearly half of these said cost was a hindrance.

I can understand this attitude absolutely.

I nipped into a neighbourhood supermarket the other day to buy a packet of digestives and an apple with the loose change in my pocket.

The large pack of biscuits cost 69p, the apple cost 70p.

That’s 70 pence for an apple.

It wasn’t even a golden apple.

The total bill was more than the loose change in my pocket.

I almost put the apple back, but ended up paying with my debit card.

If I had not had my card on me, the apple would have gone back.

It is ridiculous that a basic fresh fruit like an apple is more expensive than a packet of biscuits. It’s not up to the Government to fix pricing in supermarkets, but stores have got to look more sensibly at the margins on fresh fruit and veg.

We are constantly being told how much obesity is ruining people’s lives and costing the National Health Service billions, yet we keep finding new and different ways of producing cheap, sweet foods that usually provide none of the health benefits of natural, unprocessed foods.

The British Heart Foundation says people can still eat healthily on a small budget.

That is true, there are all sorts of blogs and cookbooks offering tips and advice. But it is all too easy to buy cheap convenience foods instead.

Many of those polled admitted they bought ready meals, even knowing they may contain high levels of saturated fat and salt.

It’s time the Government put pressure on the supermarkets to offer cheaper fresh food and make convenience foods less of a bargain.

Have your say

Truth be known, there really is no "value" attached to anything these days - shops are only out to sell whatever they can sell at whatever they can get for it, moneywise that is.

For example, you may find a branded product in a supermarket also for sale in a home bargain shop - at a much lower price

Or let's choose something in PC World - you could pay £10 in there yet you could buy exactly the same item in Poundland.

Think back to my first sentence and read it again. Now do you know what I mean? One would think the supermarkets, electrical and leisure retailers (etc) would have the purchasing power to obtain the best prices then add on enough percentage to cover costs and make a small profit without ripping the customer off - but no; charge as much as they can get for it and discount a few items to draw the customers in.

Thanks for reading

Posted by Phil Ocifer on 30 June 2014 at 13:05

Please get this non story off it's not correct. If I went to Harrods an apple would be £1.50 if I go to my local supermarket it 6 apples for a pound but I can also buy 1 special apple for 70p. Anybody can selective shop for expensive items it's reality that counts not trying to get a headline out of something that while can be correct can also be wildly incorrect.

Posted by Anon on 12 June 2014 at 16:47

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