I know I’m a bit of a dinosaur but...
Published at 08:58, Tuesday, 05 June 2012
I’m a dinosaur. Prehistoric. Old fogie. Out of touch.
I love real books with turning paper pages. I love builder’s tea in the mornings. And I love The Great Border City.
To my mind that doesn’t make me a bad person. But it obviously makes me a very old-fashioned one. Maybe I need to be rebranded.
So does The Border City, according to city council leader Dr Joe Hendry, among others.
He reckons our border moniker is way out of sync with modernity. Too insular and forbidding. Not global enough. We need a new glossy brand, he says. Shiny. Fresh. Inviting.
His suggestion is ‘Knowledge City‘. John Stevenson MP favours ‘Discover Carlisle‘. A wag I know chipped in with ‘Special Measures City‘ but he was run out of town.
The debate has barely begun.
Branding is a good thing. It tells it like it is – like it will want to be for a long time to come.
Carlisle is a city, close to a border. And it’s really great. I love it.
How about ‘Great Border C...‘ Oops, sorry. There goes the dinosaur again.
Published by http://www.newsandstar.co.uk
Have your say
- Double blow as historic Carlisle pub and club close (5 comments)
- Cheapest fuel prices in Cumbria revealed (5 comments)
- Carlisle bouncers could get body-mounted cameras (10 comments)
- United Utilities outlines reasons for seven-mile Lake District fence (4 comments)
- NMP to be stripped of Sellafield contract - claims (23 comments)
- Carlisle Utd co-owner: fans threatened me with violence (11 comments)
- Tesco drops plans to build new superstore in Carlisle (37 comments)
- Crime less than fifth of all calls to Cumbria police (1 comment)
- New Ofsted report heaps more praise on Cumbrian school (13 comments)
|NEWS & STAR ON:|
- Fans petition Carlisle Utd owners to sell club (109 comments)
- Dog fouling crackdown gets under way in Carlisle (72 comments)
- MD Nixon: Last week was my blackest time at Carlisle Utd (45 comments)
- Labour’s all-female shortlist for Workington is boost for women - claim (42 comments)
- Grieving man’s call to ban dogs from Carlisle Cemetery (47 comments)