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Wednesday, 23 July 2014

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Morrisons backs Cumbrian mum's offensive magazine campaign

A supermarket giant has backed a campaign started by a Cumbrian mum to get sexual images out of the eye line of children.

Kirsty Hopley photo
Kirsty Hopley

National chain Morrisons has thrown its weight behind Kirsty Hopley’s Child Eyes campaign, which aims to stop children being exposed to sexual images and slogans, by banning offensive magazines from being displayed at children’s eye level.

After pressure from Child Eye’s campaigners across the country, the supermarket has decided to ditch magazines such as Chat from its till points and from being displayed near children’s magazines elsewhere in store.

Kirsty, from Currock, in Carlisle, started the campaign in March last year and has seen support come from all over the country, with like-minded women jumping on board to take the cause nationwide. A petition was also launched which has attracted nearly 25,000 signatures so far.

She said: “We have been on to them about this issue since Christmas and they had some reviews and discussions. It has taken a little while but they have agreed. It is looking really positive and overall most of the local supermarkets have been really supportive.

“Such images were previously at the till point and by the children’s comics, now as far as we know they are on the top shelf or a high shelf and are not at the tills anymore.”

The latest success adds to that of convincing the Co-op supermarket to cover up ‘lads’ mags’ with ‘modesty bags’.

“We are the only ones campaigning on this specific issue and last year the Co-op took action on ‘lads’ mags’ and the Daily Sport where they don’t sell that at all which was fantastic,” she added.

Kirsty has also had success in highlighting issues with certain magazines and sexual scenes being seen in Carlisle’s Cumberland Infirmary, after spotting them in the children’s ward and A&E. Campaigners from Child Eyes, including Kirsty, have also been invited to lobby crime prevention minister Norman Baker MP in Whitehall this week as part of debate on violence against women.

JIrving@cngroup.co.uk

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