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Friday, 25 July 2014

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Cumbrian town promoting its history with an app

A market town believes it has successfully linked its past and future, with a new ‘app’ to showcase its history.

Cockermouth app photo
Town centre manager Joe Broomfield, Sophia Atcha, Steve Bishop from Flame Concepts and Sarah Hewitson from Cockermouth Country Clothing

Cockermouth is believed to have become the first town in Cumbria to market itself with this most modern of promotional tools.

Many of the tourist attractions in and around the town already have apps of their own, but the business community has launched its all-encompassing free guide.

The app has been created by Cockermouth and District Chamber of Trade, with the support of Allerdale council.

It will give visitors the perfect free guide to the town, as well as highlighting events and special offers to residents and workers.

Jonty Chippendale, chairman of the chamber of trade, said: “We may be a Georgian town with traditional businesses and historic roots, but we know we need to find new and up-to-date ways of communicating with visitors and locals alike.

“The idea for the app came out of a conversation with Allerdale Council’s town centre manager, Joe Broomfield. He was keen to try out new ideas and different ways of promoting the town.”

Jonty continued: “Chamber member Steve Bishop, of Flame Concepts, has created apps for businesses before and has driven this initiative forward.

“We’ve already had several businesses sign up for an enhanced listing on the app and I hope other businesses will help us promote it to their customers and use it as an innovative and very cost effective way of advertising their products and services.”

The app includes features such as an introduction to the town, local history, places of interest and a Flood Trail and Town Trail.

There is also a business directory, featuring all businesses whether they are members of the Chamber of Trade or not, plus suggestions for family days out, events listings and places to eat and shop.

Residents will find practical information about public transport, health services, the local weather forecast and recycling points.

Joe Broomfield added: “It’s great to think that someone can arrive in Cockermouth, download the app and then have instant access to this wealth of information about the great things that Cockermouth and the surrounding area has to offer.

“Many thanks to Steve and everyone involved for their enthusiasm and expertise.”

The app is free to download – just search for Cockermouth.

Businesses who want to sign up for an enhanced promotional listing on the app should email Steve at steve@flameconcepts.com

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