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Saturday, 20 December 2014

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Cumbrian beauty queen aiming to be face of national brands

A beauty queen who has bounced back after being bullied is in the running to be the face of two national brands.

Roseanne Jefferson photo
Roseanne Jefferson

Roseanne Jefferson, 19, from Wigton, could have her face on the side of buses and advertising boards across the country if she is selected as the ‘Face of JD Sports’.

The national sportswear chain is running the competition to find a small group of ambassadors to model and promote their products.

A group of the finalists were chosen by public vote with the others hand picked by the company’s directors.

Roseanne was one of the lucky few who was selected by JD bigwigs.

“I just saw the advert in the window while out shopping one day and the people I was with, including my mum, said I should go for it,” she said.

The teenager is also in the running to be the face of a new tanning product by reality television star Chloe Sims. The ‘Miss Montana Tan’ competition is also seeking an ambassador for their produc.

The winner of that competition will also qualify for the Miss England finals. “You have to promote the products you get small jobs to highlight what they do. Really though it is to promote a positive image to young girls,” she said.

The teaching assistant at Rosely Primary School, near Wigton, has been busy since her heartwarming tale emerged at this year’s Miss Cumbria finals.

After appearing in the 2012 finals, Roseanne hit headlines all over the world after being subject to a host of online abuse ridiculing her for not winning and slamming her decision to try out again in last year’s competition.

However, this year she turned the tables on her critics by being named the runner-up in the main competition and winning the ‘Miss Personality’ section.

“Since Miss Cumbria I have just been trying to carry it on and build myself up really.

“Even if I don’t win at least I know that I have tried,” she added.

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