By Chris Story

Last updated at 10:43, Saturday, 25 February 2012

A building society has given its backing to a landmark sporting event for the next three years.

Mark Byrne

The Cumberland Building Society has pledged to support the Great Cumbrian Run for a further term after getting on-board in 2010.

A deal has been struck as the half marathon prepares for its 30th year.

And there will be the introduction of a new team relay option.

The event, which will now be known as the Cumberland Building Society Great Cumbrian Run, is run by Carlisle Leisure Limited.

Marketing manager Kelly Donnelly said: “We are absolutely delighted that the Cumberland Building Society have committed for a further three years to being the event’s title sponsor.

“Their association and support of the event has been fantastic, with Derek Redmond starting last year’s Half Marathon thanks to their association with Aviva.

“With 2012 being such a great sporting year in the UK we hope to make the Cumberland Building Society Great Cumbrian Run one of the best yet.”

The run takes place on Sunday, October 7, starting at Carlisle Castle and finishing at The Sheepmount athletics stadium

Mark Byrne, the Cumberland’s assistant general manager, said: “This is an excellent community event which we are proud to be associated with.

“The Cumbrian Run has a long and successful history and we are delighted to confirm our involvement for the next three years.”

Find out more at www.q-buster.co.uk, www.runnersworld.co.uk and also www.carlisleleisure.com.

First published at 08:55, Saturday, 25 February 2012
Published by http://www.newsandstar.co.uk