This is a brand new, customer-engagement, marketing and brand-awareness programme that will offer unique solutions to local businesses.
The group’s commercial team has spent the last month conducting in-depth marketing diagnostics with more than 500 local businesses and the company is investing hundreds of thousands of pounds to ensure it is best placed to support the acceleration of local enterprises.
As part of the programme, seminars are taking place in Workington and other centres featuring award-winning marketing speakers.
The presentations will address issues faced by businesses and offer compelling multimedia solutions, unlike any CN Group has offered before.
Miller Hogg Chief executive Miller Hogg added: “It is sometimes assumed, given recent developments in media consumption habits, that our audiences are shrinking.
“In reality, when you combine our print, digital and social media channels, we are broader reaching than ever before.
“Our research shows we need to sit closer to businesses to advise them on how best to engage with all these channels. Business Accelerator is designed to achieve this.”
The Workington seminars are at Hunday Manor on May 9 and 10. For more information, email .
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