A campaign for a ‘Buy British’ section on supermarkets’ online stores supported by a local MP has had a first success as Morrisons launch ‘British’ section online.

In August 2023, Dr Neil Hudson MP joined 120 other cross-Party MPs in signing an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online.

Morrisons' chief executive has confirmed that they have implemented a ‘British’ section to morrisons.com which enables customers to quickly navigate to British produce such as meat, fish, vegetables and dairy products.

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Dr Neil Hudson, MP, said: “I applaud Morrisons for their leadership on this campaign and putting our brilliant British farmers first. 

"Huge thanks to my friend and colleague Dr Luke Evans MP for spearheading this campaign.

“The reaction to this campaign has been overwhelmingly positive, with food producers across the United Kingdom supporting the call and consumers asking why supermarkets weren’t doing it already.

“I trust other supermarkets will implement the ‘Buy British’ section soon.”