THE Livestock Auctioneers' Association (LAA) has this week outlined their new market prices platform.

Following the announcement in October of a change to the current system of providing livestock market sales prices to industry, the LAA has provided a comprehensive outline of how the new platform will look and the enhanced benefits it will provide.

The new platform will go live on January 1 2024, followed by the official launch on January 9 2024, with a virtual launch event hosted by the LAA across social media channels.

The launch event will feature platform demonstrations and panel discussions, detailing how users can benefit from even greater insight and enhanced data sets in real-time, via the new destination for market sales prices.

Ahead of the official launch, the LAA has outlined the key features and packages that the new platform will provide, bringing people, auction markets and prices together, in one live hub.

The Market Prices platform has been built on a system that delivers the equivalent of the current service provided by AHDB, while improving data quality and reporting efficiency. It provides enhanced and additional services under a brand-new tiered range of subscription plans, tailored to meet specific industry needs.

“We recognise the importance of this vital tool, and the need to support the wider agricultural industry, through the provision of the most up-to-date and accurate data, to enable informed decision making. This is why we have designed the subscription plans, enabling users to select a package depending on the level of insight and information required,” says LAA executive secretary Chris Dodds.

While both buyers and vendors using the livestock market will continue to benefit from free access to the essential daily price updates currently available via the existing system, the LAA has also developed a series of additional subscription plans, providing new and enhanced data sets and further insights.

“It is crucial that we continue to support users of the livestock market by providing free access to the Daily subscription plan, but the new system also enables us to offer far greater insight and functionality than has previously been available,” continues Mr Dodds.