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Sunday, 23 November 2014

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Cumbrian woman is YouTube hit with Twilight videos

The images of Emma Clark screaming, ranting and shouting on the computer screen seem at first a little shocking.

Emma Clark photo
Emma Clark

If you type her online username NuttyMadam3575 into a search engine you’ll find a long list of YouTube videos she has made and quickly see why she has been causing a storm around the world.

The subject of these clips is The Twilight Saga and it’s her excited screaming, shouting and general ranging, and phrases such as “I don’t even care if I break your eardrums, I did warn you,” that have made her a sensation.

Her videos have received more than five million hits and she has met and interviewed some of the cast, appeared on national television and on TV and radio across the world.

So I wasn’t completely sure what to expect when I met this superfan from Carlisle.

It didn’t take long to realise that while this young woman is a self-confessed obsessive Twilight fan – who is not afraid to say what she thinks or of what other people think of her – she’s straight-talking and reasoned rather than a crazy attention seeker.

Watch Emma in I Saw Eclipse!! Article continues below...


Emma first entered the world of Twilight when she discovered J.K. Rowling’s Harry Potter series of books in her early teens which was followed by the Buffy the Vampire Slayer series of stories.

When she’d finished both these and had some time off work in April 2008 she went looking for a new series and was recommended Twilight.

“I remember reading the first few chapters and I was hooked,” she admits.

“The next morning I was waiting outside the book shop for it to open so I could buy the next two in the series.

When the film was released in November 2008 Emma went to see it four times on its first day of release and in total saw it 16 times at the cinema.

“Twilight is escapism as it’s so different from life. It’s never going to happen as it’s all fictional.

“The characters are so different to those in Buffy.”

About a week after she read the first book Emma, 24, looked on the internet and realised there was a huge Twilight fan base.

But it was when she went back online to watch the trailer for the film of the first book in the saga, Twilight, that she discovered reaction videos, known as VLogging, of fans filming themselves watching the trailer.

“I thought nobody was really going crazy,” she says. “I’ve always been eccentric and I don’t shy away from things so I decided to make my own.

“I set up my laptop, shut the curtains and went mental.”

About 100 people viewed this first video.

It’s not just reaction videos that have led to Emma making a name for herself. When the book Breaking Dawn was released in 2008 it received mixed reviews from fans.

“I read the book and then went online,” she recalls. “People were saying it was a load of rubbish.

“I got really angry so I made a video and ranted for about six minutes.

“I didn’t hold back. I accused a lot of people of being selfish and saying these things. I thought they should accept the book for what it was.”

Her video went viral – with more than 100,000 views – and her subscriber base shot up from 200 to 600.

It was her reaction video to the trailer for the film of the second book in the series, New Moon that caused her viewing figures to soar.

It caught the eye of gossip columnist and blogger Perez Hilton who posted it on Twitter and the result was 400,000 views.

It’s not surprising then that as Emma’s online profile has grown she has been the focus of criticism and controversy.

She has even received death threats – but it’s something she claims she doesn’t worry about.

“I knew I’d get some criticism from people who watched it but I also get support,” she says. “My reactions in the videos are completely natural.

“It’s just not the side of myself I’d ever expose in public.

Watch Emma in Eclipse Trailer Reaction!!! Article continues below...


“It seemed like YouTube was the right place to be completely unashamedly wacky! I’m not going to shy away and hide from it.

“YouTube gives people the chance to say what they want.

“You can be what you want to be.

“It could be so easy to let bullies get to you.”

In February 2009 Emma, who works at Ramsdens Financial in Carlisle, went to her first Twilight convention in Northampton.

Organised by Showmasters the twice-yearly conventions give fans the chance to have photographs taken with the cast, get autographs, go to talks where you can ask the cast questions and also attend themed parties.

She has been going to the conventions ever since and has been allowed to interview some of the cast, including Gil Birmingham and Charlie Bewley and these are also on YouTube.

So far she has met 27 cast members and she’d love to meet Jackson Rathbone and Rob Pattinson.

“I don’t think there’s any point spending money on merchandise,” she says. “I’d rather go to the conventions and meet the cast.

“Keeping it together through the interviews took momentous effort.

“I was so nervous and was worried I might forget to smile or just ramble or end up lost for words so I was focusing on getting the questions out with the minimum fuss and hoping the rest just worked.”

On their way to one convention Emma’s friend Courtney said she was going to ask Kellan Lutz, who plays Emmett in the film series, if she could touch his stomach but when they got to the convention she wasn’t able to meet him so Emma took up the dare.

He said yes and also gave her a hug.

“When I went back to my hotel room I made a video for YouTube,” says Emma. “I went mad, I was hyperventilating.

“Going to the conventions makes me love Twilight all over again.

“It tops up my Twilight meter.”

Emma’s YouTube videos have not only caught the attention of the Twilight cast but also the world’s media.

Last year before the cast of Eclipse went on the Alan Carr show Emma got an email asking if they could show some of her videos and she agreed. Xavier Samuel, who plays Riley in Eclipse, said he had heard of Emma.

Kellan Lutz has also contacted her on Twitter and on radio in Australia he said that he’d like to meet her again.

Earlier this year Emma appeared on Peaches Geldof’s OMG programme which was broadcast on ITV2 in March.

When Peaches asked her if she had seen all the Twilight footage she said she’d seen pretty much everything but she couldn’t believe it when they showed her footage of actor Chaske Spencer, who plays Sam, saying thank-you to Emma for being such a crazy fan.

But that wasn’t it. Jackson Rathbone who plays Jasper appeared on screen with a message for her as well.

“I had tears running down my face,” Emma remembers. “It was mind-blowing.”

Emma’s videos have been picked up by various news channels across the world when Twilight trailers and films were released, including in Australia, Germany, Brazil, America, Canada and New Zealand.

Watch Emma in OMG New Twilight Book! Article continues below...


She has also appeared in sci-fi and fantasy magazine SFX and Dolly magazine in Australia, in June she was interviewed on Canadian radio station Kiss Radio and she is the proud owner of an Idiot Award and was filmed for the programme which was shown on E4 last year.

A team from the show came to the Twilight convention in October last year to film her and star Bronson Pelletier presented her with her award for being the craziest fan.

“Making the videos has made all this happen,” says Emma. “My aim is to meet the cast but at the conventions everybody gets to meet them so the videos are something they will remember me for.

“It’s about having that moment that I can keep forever.

“The videos mean so much to me.”

Despite the fact that Emma’s videos have been picked up across the world she’s not seeking fame.

“I don’t see myself as being famous,” she says. “I’ve always wanted to be known though. “I never wanted to just have a normal job.

“I want to be remembered for doing something.

“My family are proud of me.

“I think my mum was a bit worried at the start but she trusts my judgement.

“I can recognise when someone is trying to be nasty.

“I know when to say no.”

The film for the last book in The Twilight Saga, Breaking Dawn, is split into two parts with the first due to be released in November and the prospect of it coming to an end is something Emma is coming to terms with.

“There will always be Twilight fans but it’s a scary thought that there won’t be any more films,” says Emma. “Not having anything to make videos about scares me.

“I don’t think I’ll stop making videos though.

“I’m looking for something else like The Vampire Diaries.

“I want to stay relevant on YouTube.”

Have your say

Dracula is the best vampire, and Christopher Lee is the best Dracula. Anything else is just Emo rubbish for 14-year old girls.

Posted by martin on 7 August 2011 at 22:21

I think I died a little inside

Posted by Dave on 3 August 2011 at 16:45

View all 4 comments on this article

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