A former ski instructor from Cumbria who swapped the slopes for the silver screen is calling on producers and directors from across the county to be part of his first film festival.

Cameron Hall, who learned to ski while at school in Keswick, travelled the world teaching others how to master the piste. But, after returning to England, he took a PR job based in London.

The role saw him combine his love of skiing with helping to organise and promote a range of events – prompting him to start his very own festival, which will be held next year.

“After working in PR, I wanted to do something myself so I set up Holmlands, a media and events business, last October,” Cameron, 33, told the News & Star . “Holmlands hosts the MSP Film Tour, which involves skiing films and has toured throughout the UK. It was after that I decided to set up the Four Seasons Film Festival.

“I've always been interested in film. I grew up in St Bees and I remember as a child going to the cinema in Whitehaven and the queues outside. Film and the media have changed a lot since then, though.”

The event will be held at the prestigious Cadogan Hall in Sloan Square next February – and will stay true to its name with films to be shown covering each season.

“On February 3 we'll be showing films based on the themes of spring and summer,” Cameron explained. So for spring, films will be about new beginnings hope and freedom, and then for summer the themes will be joy, empowerment and celebration.

“On February 4, the films will be based on autumn and winter, so for autumn the themes will be along the lines of change and transition while winter will be factual films and films about real life.”

Cameron – who was born in Barrow and whose parents now live in Durdar, Carlisle – said he intends to show eight feature films and eight shorts over the two-day period. “They can be about anything,” he added. “We're encouraging all sorts of different things, including documentaries and factual films as well as international ones and animation.”

To help bring the festival, to people's attention, Cameron has also enlisted the help of Carlisle-born radio presenter Sarah Story, who features in a promotional video.

“We're encouraging people from around the UK to submit their entries, which have to be in by September so we can start sifting through them. It'd be great if there were film-makers in Cumbria who wanted to enter.”

Submissions for the Four Seasons Film Festival, which is being held on February 3 and 4, 2018, must be made by September 30.

Tickets will go on sale to the public on November 6. For more information, visit www.fourseasonsfilmfestival.com