A DIGITAL expert has joined a building society as a non-executive director, signalling 'another leap forward in their modernisation plans'.

Anna Barsby has a wide experience in using technology to drive change in businesses that have also included TUI Travel and Whitbread, and she says she hopes to bring this to her new role at The Cumberland.

Her appointment to the board is the latest step in the building society’s plans to 'focus on changing consumer patterns' which has seen several key appointments in recent months and a commitment to invest in new technology.

She said: “My whole career has been about change and transformation - both in technology and in business.

“I have worked in a wide breadth of organisations, but mostly consumer industries with lots of customer-facing work.

“I’ve lived through lots of digital and technology and data transformations and it feels like that’s a skill set that The Cumberland could do with for the next few years as we undertake such a fundamental change to our system landscape.

“The Cumberland seems to be doing all the right things, taking the right steps to add skills and new positions to its senior team which is brilliant.

“Everything I’ve seen so far is strong and robust - we have to make sure we don’t over-govern and allow some process to allow pacy decision-making and make sure risks are understood, visible and then tightly managed.”

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