Police are searching for a missing 15-year-old boy.

Alex Whiteford was last seen around 2pm on July 25 in Kirkby Stephen.

He is described as white and around 5ft 8ins tall.

He is of slim build, with short dyed-blonde hair and wears dark-rimmed glasses.

The image accompanying this appeal was taken yesterday of Alex.

He was last seen wearing a black Under Armour zip-through hoody with a lighter coloured stripe down each arm, black shorts, back trainers and a distinctive two-tone bucket hat with a cannabis leaf design all over it.

Officers are concerned for Alex’s welfare and urge anyone with knowledge of his whereabouts to get in touch.

You can report online at www.cumbria.police.uk/reportit

You can also phone on 101.

READ MORE: Owners show their pride and joy at first-of-its-kind cat show