A LOGO for the new Cumberland Council has been given the leadership’s seal of approval at a meeting on Wednesday.
The leadership of the new Cumberland Council for Carlisle, Allerdale and Copeland met in Carlisle on Wednesday making a number of important decisions in preparation for Vesting Day in April 2023.
And leading councillors voted to adopt the final version of a logo designed for the new council.
It pays homage to the historic flag of Cumberland with a Grass-of-Parnassus flower and the waved parallel lines representing fells, coast and lakes.
However the logo has been designed in a flexible way so that it can be tweaked to show support for national events like Pride month or neighbouring nations in times of international crisis.
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Leader of the council Mark Fryer said: “We went through a really good process to bring this forward.
“The best idea that was put forward to us was for it to go out to the staff.”
Statutory deputy leader Lisa Brown said: “Just to say well done to everybody, they were really good submissions and I think the one that we’ve chosen is really reflective of Cumberland.”
Sara Turnbull, chair of the LGR Communications Advisory Group said: “I’d first like to thank the officers that were involved because obviously this work has been carried out by the comms advisory group which is made up of the district comms managers and the county council.”
The advisory group is made up of communications experts from all seven of the existing councils.
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Officers have had discussions with the designer about developing it further, into Cumberland Council’s wider branding.
Executive member for digital and customer services Chris Southward asked what feedback has been received from the public about the logo.
And Ms Turnbull pointed to a Newsquest poll of readers in which 66 per cent of votes were positive.
Comments have been sent from staff “all resoundingly in support of it, there’s a bit more work to be done to develop it into an all-encompassing brand. I think the committee’s made an excellent choice.”
Now that the new logo has been agreed, a full branding manual will be developed to ensure it is applied consistently throughout council services.
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