SAINSBURY'S supermarket has announced it's dropping it's 'Live Well for Less' motto to replace it with ‘Helping Everyone Eat Better’.

The store chain says it's making the change because only a quarter of the UK population manage to eat five pieces of fruit or vegetables a day, with many families relying on just six go-to recipes.

It claims it has a commitment is to make a healthy diet accessible to everyone, in line with the government’s Eatwell Guide.

The supermarket will re-formulate its own-brand products to cut calories, sugar and salt and introducing more plant-based innovations.

Shoppers will also be given incentives to up their own intake of fruit and veg, one plate at a time, via challenges in the Nectar app

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