A CITY centre grocery shop has proved it can more than cut the mustard after it was backed by a national chain.

Food, Glorious Food! in Carlisle has been backed by Colman's Mustard as part of it's latest national advertising campaign.

Large yellow adverts synonymous with the family favourite have started popping up around the city's bus shelters.

The campaign, designed to celebrate local shops which have managed to stay open despite the difficult year brought by the Coronavirus pandemic, is set to last for two weeks.

Independent grocery store, Food, Glorious Food! is owned by Adam and Dawn Thompson-Howard, who pride themselves on supplying their community with a range of locally sourced products.

Speaking about the recognition from Colman’s Mustard, 40-year-old Adam said: “I received a phone call out of the blue from an advertising agency who were working on behalf of Colman's.

"This agency had promoted things for Sky and John Lewis but were looking for local businesses that had persevered through the pandemic to shine the spotlight on.”

The national campaign is looking to address, highlight and boost the importance of local industry, with the challenges that many businesses has faced in the last 12 months.

Mr Thompson-Howard said the campaign was very welcome at Food, Glorious Food!

He said: “Lockdown made business very inconsistent. There were the panic-buyers at the beginning of lockdown one and we had call and collect orders ready to go. But we were OK. We managed to tick along and then came Summer and it felt like things were back to normal for a while. But the second wave came and that’s when things started to get more difficult for us.”

Mr Thompson-Howard said it was his loyal customer base that stopped the Crosby Street shop going under.

He said: “There was nobody in town. We’ve still got many regulars. Without them I don’t think we would’ve made it through. We are very grateful."