Tourism businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme can now be automatically issued with the international ‘Safe Travels’ stamp from the World Travel & Tourism Council (WTTC).

VisitBritain made the announcement yesterday.

The We’re Good To Go scheme, launched last year by VisitEngland in partnership with the tourism boards of Northern Ireland, Scotland and Wales, has been recognised by the WTTC as meeting its international global standardised health and hygiene protocols and for its role in supporting the recovery of the UK tourism sector.

The WTTC stamp enables travellers to recognise destinations around the world which have adopted global standardised protocols - so they can experience ‘Safe Travels.’

VisitBritain CEO Sally Balcombe said: “This international stamp sitting alongside our We’re Good To Go mark also serves to reinforce that ‘ring of confidence’ for visitors that UK tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions are lifted.

“Our priority is to support the industry through crisis to recovery and beyond and this is a timely boost for businesses as well as for future inbound visitors, reassuring them that they can plan their trips to the UK with confidence, once we can travel again, and have a great experience when they get here.”

We’re Good To Go registered businesses in the UK can now log into their online account to download the Safe Travels stamp.

Any business not already part of We’re Good To Go can apply to the scheme through the usual process and indicate within that application their wish to use the additional global WTTC stamp.

Those who normally welcome international visitors have been encouraged to apply.