Charities across Cumbria are being asked to work with local primary schools to help them create a campaign to ‘make a difference’ as part of the Bright Stars 2021 programme.
Bright Stars, managed by the Centre for Leadership Performance (CfLP) in Cockermouth, teaches young people about business.
It partners primary schools with local companies to set up and run their own businesses.
Age UK West Cumbria chief executive, Jane Mindar, said: “I think it’s really interesting to open up the eyes of children at quite a young age to different ideas, and to look at different sources of careers and less traditional sort of employment.”
For Bright Stars 2021 the focus is shifting from making a profit to making a difference.
Ms Mindar added: “This year’s theme of making a difference in the community embodies what we do.
“Hopefully, it will inspire them to do really useful and rewarding community work.”
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