THE Beef Shorthorn Cattle Society has appointed a new head.

Clive Brown has been appointed as operations manager/breed secretary of the Beef Shorthorn Cattle Society.

He will leave his current post in April as head of AHDB’s Beef and Lamb Knowledge Exchange team after a career in the livestock sector including the last 17 years with EBLEX and AHDB.

Beef Shorthorn Cattle Society president, Cathryn Williamson commented: “We are delighted to announce the appointment and look forward to working with Clive who combines practical experience with many years developing the beef industry through supply chain management whilst working in the commercial sector, as well as for the levy board.

Beef Shorthorn Cattle Society appoints new headI am confident that Clive will build on the continual improvements that we have made in developing the Society as a modern functioning organisation that supports the future of the breed and our membership.”

Clive Brown added: “I am looking forward to joining the Society and helping to maximize the breed’s potential. Whilst Beef Shorthorn has a great historic past, it has a really exciting future as a perfect fit for new and emerging environmental schemes and beef managed in lower input systems.”

Beef Shorthorn has a long and distinguished history featuring the world’s oldest herdbook established in 1822, referred to as Coates Herd Book (Beef).

Today, the Society’s main purpose is to maintain an accurate and up to date herdbook for the Beef Shorthorn population in the UK, promote the breed and manage its technical development which in turn will improve the profitability and sustainability of breeders and commercial producers’ herds alike.

The Society’s membership benefits include: Registration of pedigree cattle; Organising, hosting and promoting pedigree sales; Facilitating performance recording via Breedplan; Offering linear classification; Developing breed improvement programmes to name but a few.