Cumbria Police has released a CCTV image after opening an investigation into an incident of theft from Booths in Penrith.
The theft occurred at 11:43am on Sunday.
A police spokesman explained: "A large quantity of alcohol was taken without payment being offered.
"Officers would like to speak with the person pictured as part of their investigation."
Anyone with information is encouraged to contact PC 2759 on 101, quoting incident number 73 of September 20.
Alternatively, call Crimestoppers, anonymously, on 0800 555 111.
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