PREVENTION is proving to be better than cure, thanks to an innovative care initiative being offered by veterinary experts.

Cumbria practice, Millcroft Veterinary Group, has developed a pet plan, offering essential treatments that dogs and cats need throughout life, such as vaccinations, flea and worm treatments, and regular health checks.

Extra benefits of the plan include discounts on many other products and services at the practice.

For a monthly fee, the Lifetime Care Club provides regular pet health checks, allowing for the early diagnosis of a host of ailments.

Millcroft Veterinary Group has practices at Cockermouth, Workington, Maryport, Keswick, Egremont and Aspatria.

Practice Manager, Gillian Jackson, said: “We want to make preventative health care easy and affordable, to help owners give their pets the best care possible. We believe that prevention is better than cure, rather than waiting until a pet is ill and suffering, to put things right. Early diagnosis of health problems will help pets live long and healthy lives.”

The plan includes annual vaccinations and pet health checks by a veterinary surgeon.

Dog vaccines include distemper, hepatitis, parvovirus, and leptospirosis. Cat vaccines include feline flu, feline enteritis, and feline leukaemia virus.

Also included are six-monthly health checks with vet or nurse, the first following a vaccination.

Flea treatments, sufficient for 12 months, are also part of the scheme as are annual treatments for ticks and worms.

Pet owners can request a personalised treatment planner, and the plan also sees 10 per cent discounts on consultations, in-house laboratory tests, selected longer-term medications, Pets Central purchases and waiting-room sales, routine dental treatment, and neutering, additional vaccines, such as rabies and kennel cough, pet passports, and pet care items.

Mrs Jackson said: “The welfare of our pets is paramount, and the Lifetime Care Club aims to make pet care affordable and accessible.

“I know, for most of us, money is no object when it comes to caring for our animals, which are such an important part of our family life. But the scheme allows owners to budget, and it also encourages them to bring their pets in for regular checks, which can head-off a host of potential conditions - not only saving money in the long term, but an awful lot of suffering for their cats and dogs.”

To join the Lifetime Care Club simply visit one of their practices and fill out the form on the back of the leaflets.

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