The man behind one of the most successful food launches of recent times will pass on his expertise to Cumbrian businesses.

Wilfred Emmanuel-Jones, who launched his own range of meat products under The Black Farmer label, will speak to business leaders at an event in Penrith in September.

He is coming to the county as part of Cumbria Growth Hub’s Cumbria Forum, which includes ERDF-funded activity encompassing masterclass events, workshops and a full six-month growth programme delivered by Lancaster University Management School.

Wilfred will deliver a masterclass entitled Jeopardy and the Danger of Playing it Safe, looking at the problems with companies adopting a survival mode in times of uncertainty instead of embracing change and challenges.

Ewan Pullan, LUMS programme manager for the Cumbria Forum, said: “Wilfred’s forthright opinions on rural affairs and what he sees as justice for small producers often generate attention, and he will talk about the positives and challenges of growing a business in a region like Cumbria."

The event will take place at North Lakes Hotel and Spa on Tuesday, September 17, starting at 5.30pm. Anyone interested in attending can register at