A man stole clothing from Dixons department store in Whitehaven.
The male, in his twenties, entered the Lowther Street store at about 2.45pm on Saturday.
He was wearing a navy blue Fred Perry top with dark trousers and trainers, and carrying a Burton carrier bag.
He is described as white, about 5ft 3in tall, with dark hair.
He made off from the store on a bicycle.
Anyone with information should call Cumbria Police on 10.
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