Generous Cumbrian-based fashion retailer is offering a new way to support the Great North Ambulance Service by recycling pre-loved jackets.

Lakeland Leather is offering customers a 20 per cent discount to those who drop off the unwanted items.

For the next two weeks, all 15 Lakeland leather stores will be taking the donations.

The GNAAS rescues thousands of people in distress year after year, bringing expert pre-hospital care to an emergency scene. They're not NHS funded and rely on public donations to operate. The cost of the service in 2018 was £5.1 million.

Martin Foster, managing director of Lakeland Leather, said: “I read a recent news story of the GNAAS saving a local schoolboy after he was submerged in a river. They help to save lives and perform these heroic acts daily. I thought it was time to aid the charity and help our community as we have the platform and customers to do so.”