This is the breakthrough year for Slowthai, with the launch of his album Nothing Great About Britain, appearing at Radio 1s Big Weekend and other festivals including Glastonbury and Kendal Calling as well as touring most of Europe.

The 24-year-old seems to be in a rush to make his name, what does he want to achieve?

“I want to conquer the world!” he laughs.

“I want to have a good time, have fun, spread the message and empower people to do the same.”

“Remember what is important to you and your values, remember community and family.”

His real name is Tyron Frampton but his voice is slow and slightly slurry so kids at school called him Slow Ty.

His first memories of rapping go back to the age of eight. His dad left home when he was young and he says he always wanted to be a popstar, listening to rap and early Arctic Monkeys.

His album title sends out a gloomy message about the country, but he says it can be taken two ways.

“I don’t know if we should give up or be empowered,” he says.

“It is whether you see your glass half-empty or half-full.

“My glass is always full. I can’t remember it ever being half-empty.”

In an interview with the NME he was asked if he’s patriotic and said: “Yeah, but it’s not patriotism in a way where I’m all for the army or the Queen.

“I’m all for the brotherhood and the love and the connection of the community and the people that make it up as a place.”

The album cover features him naked and clamped into some stocks in front of a block of flats.

The building was his family’s first home in Northampton and the estate also features in the video for the track Nothing Great About Britain. The idea behind the shot is that he’s the ‘village idiot’.

“The idea came from me and some mates. It is just a joke,” he laughs.

Another photo featured is a family snap from a few years ago.

SlowThai explains: “Yeah, that’s my fam. It lets you know my background and the people who are important to me.

“I think they’re quite proud now.”