PFK have been a feature of Cumbrian life since 1876, first operating as livestock auctioneers before moving into property, land, furniture and antiques.

“We have a proud heritage but are definitely not resting on our laurels,” said managing director Stephen Lancaster. “In 2015 we opened our sixth estate agency office in Whitehaven and in 2016, in response to customer expectation, we opened the door to our new Carlisle branch, in a beautiful listed building in the heart of the city centre.

“Our new Facebook page, PFK Property, launched in September, adding to our already strong social media presence, and just this month we unveiled our new website, full of the user-friendly features that our customers told us they wanted.

“It is this willingness to adapt and change that has been key to our success.

“We’ve come a long way in the past 142 years and we’re looking forward to the future with confidence.”

Have you seen our new website?

After a lot of work behind the scenes, we at PFK are proud to unveil our brand-new website.

It’s an exciting time for us, and our shiny new site is just a part of that.

As technology moves forward and systems change, an old website can get slow and inefficient. To avoid this, a website should be updated every two to three years, which meant ours was due a makeover.

When we reviewed our old website in the early stages of the revamp, customer feedback suggested that it wasn’t particularly user-friendly or easy to navigate, so we took this into consideration as we were keen to improve our clients’ experience when using our site.

We rebranded at the start of 2018, with new colours, fonts and logos. Our online presence is a massive part of what we offer so it was the perfect time for a revamped website that reflected the new branding.

The way the site is designed is now much more user-friendly and the search function easier to operate. You can find out much more than you could previously.

The ‘book a valuation’ button on our home page makes it even easier to arrange appointments online, which is a modern and useful alternative to contacting us by phone.

Of course, we are still here at the end of the line for anyone who would rather give us a call.

Each department now has its own mini-site which makes it much more straightforward for people to find exactly what they are looking for, while still having our services linked under the PFK umbrella.

A new Investors site gives an insight into the corporate side with information on shares, management frameworks and the year in review. This makes it easier for both current and potential investors to have essential information at their fingertips within seconds.

Over the past six months we have been closely working with Bert, an award-winning, independently owned branding agency with studios in London, Madrid and Manchester.

Each department has a representative which has worked alongside Bert to ensure the new website design works equally well for each different service we offer.

From workshops in Manchester to meetings in Penrith, our marketing team, department representatives and contacts at Bert have all been beavering away behind the scenes for a long time to get the new site off the ground and into the internet!

Please get in touch and tell us what you think. Phone 01768 862323 or email