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Thursday, 23 October 2014

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Wispa Gold is back – exclusive to Carlisle

GLAMOROUS golden girls greeted sweet-toothed shoppers searching for a treat unique to Carlisle.

Shopkeeper Billy Bone proved to be the man with the Midas touch when his Foreways store became packed with bars of pure gold.

Unfortunately, these were not the types of bars that fill bank vaults.

But Mr Bone was delighted with the 5,000 chocolate bars that filled his shelves – because his Warwick Road shop is the only place people can buy them.

For the next couple of weeks, the store will be the only outlet in the country stocking the newly-released Cadbury’s Wispa Gold bars.

It was turned into a glittering golden haven – complete with Vegas-style dancers, golden DJ booth and even a golden arch – when they arrived on Thursday.

Foreways on Warwick Road was chosen to help promote the Wispa Gold – back on the shelves following the successful relaunch of the plain Wispa bars after an online campaign on Facebook – by beating off competition from other shops nationwide.

Mr Bone, who donned a gold suit for the occasion, said: “This is good for the city because Facebook is a valuable advertising tool.

“We are going to be the only store in the country selling these until Monday, September 14, when they launch nationwide.

“It was an honour to do this, being a small independent convenience store.”

The Wispa Gold bars on sale at Warwick Road are the first to have gone on the market since 2003.

And their arrival certainly turned a few heads among shoppers.

Mr Bone, who owns five Foreways stores in Carlisle, said: “It created a party atmosphere – a golden atmosphere.”

Cadbury’s chose Foreways in recognition of its work selling Wispa bars.

Brand manager Ross Farquhar said: “We were determined that the fist shop in the UK to sell Wispa Gold should belong to someone who really loved the bar and would get behind it the way our fans do.”

CStory@cngroup.co.uk

Have your say

How come I bought one and ate it in Seaton, West Cumbria earlier this week

Posted by boskone on 29 August 2009 at 20:29

Hooray! Viva La Wispa Gold!

Posted by Jenny on 29 August 2009 at 12:58

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