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TV presenter John Craven paid more than £10,000 to launch Cumbrian recycling scheme

TELEVISION presenter John Craven was paid more than £10,000 to launch a recycling scheme in Cumbria, it has emerged.

Green: John Craven at the official launch of Resource Cumbria’s Recycle for Cumbria campaign

The personality was given the fee – plus £258 expenses – to front Resource Cumbria’s Recycle for Cumbria campaign.

Details of Mr Craven’s fee were revealed in response to a question lodged using powers under the Freedom of Information Act.

Resource Cumbria is led by Cumbria County Council, which says the scheme has brought major improvements to recycling in the area – and saved the county hundreds of thousands of pounds.

A spokesman for the authority yesterday

He said: “Resource Cumbria was awarded more than £390,000 through the WRAP Local Behavioural Change Fund to undertake the campaign, with the money coming from central government rather than being funded by Cumbrian council tax payers.

“Bringing on board a celebrity helped generate additional interest in the launch of the scheme. Putting a well-known face to the campaign also assisted in attracting the public’s attention with our message.

“As well as launching the campaign, John Craven hosted a special awards dinner for the finalists of the Recycle for Cumbria Golf Championship – an innovative element to the campaign aimed at increasing recycling participation among a specific group of the Cumbrian population.

“Since Recycle for Cumbria was launched, recycling figures have increased year on year from 29.9 per cent in 2005/06 to 43.9 per cent in 2009/10, showing what an impact the campaign, that John Craven was part of, has had and how the money spent on the campaign has been put to valuable use.”

The increase in recycling also means Cumbria has avoided having to pay £800,000 in Landfill Allowance Trading Scheme fines.


Have your say

if you hadnt told me i would not have known that photo was john craven is that a bunny rabbit hes holding?

Posted by leatherman on 22 August 2010 at 14:31

so well publicised this is the first i've heard of a recycling scheme launch!

Posted by jmm on 21 August 2010 at 10:14

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