Tour of Britain's £4.1m boost for Cumbria
Last updated at 13:04, Thursday, 19 December 2013
The Tour of Britain's Cumbria stage earned the county £4.1 million.
And an estimated 70,000 spectators - 61 per cent of them from out of the county - lined the streets to watch world-leader cyclists race through the region.
The first county-only stage of the tour was held in September, starting in Carlisle and finishing in Kendal.
It included a gruelling king of the mountains stage at Honister.
The financial benefit figure has been pulled together by economic experts Frontline for event organisers Sweetspot.
The £4.13m is substantially more than the £2.37m boost enjoyed in 2012.
Key findings in the analysis show that the event attracted 47,282 day only visitors and 22,718 overnight visitors in total.
Day visitors spent £89.04 per group per day and overnight visitors £138.59 per group per day on accommodation, food and drink, entertainment, local travel, shopping and other activities.
The largest single age group of spectators was aged 45-54 years, says the study.
An analysis of the value of the media coverage for Cumbria by sports marketing experts Repucom estimates that Cumbria and the Lakes received £1.7m worth of publicity.
Coun David Southward, Cumbria council’s Cabinet member for economic development, said: “The Tour of Britain did exactly what it needed to do from our perspective; it generated money for the local economy, gave people a memorable day, encouraged cycling in the county and raised Cumbria’s profile nationally and internationally."
Full story and reaction in tomorrow's The Cumberland News
First published at 12:43, Thursday, 19 December 2013
Published by http://www.newsandstar.co.uk
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Who got this money? Where did it go?
So these are guessed figures based on assumed spend rates of an uncounted populous...Yes, I believe every word..... and in other news.... Elvis is working in the Chippy on the Crescent.
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