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Tuesday, 04 August 2015

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Carlisle university students' fair trade fashion show

Fashion became fruity to raise awareness of a worldwide cause.

University fashion show photo
Scarlett Lawrenson, Sarah Gray, Emma Robinson and Megan Edwards

Students from the University of Cumbria and its students’ union organised a fashion show to highlight the very best of Fairtrade clothing.

Around 15 students from performing arts, events management and journalism courses plus union staff strutted their stuff on a catwalk at the Unit bar on Carlisle’s Botchergate.

The event, compered by a student wearing a banana costume, was part of the student unions’ Fairtrade Fortnight celebrations which aim to highlight all the benefits of buying Fairtrade in a fun way.

Nationally the focus of the fortnight is to promote Fairtrade bananas and encourage people to buy them over regular ones – as only one in three shoppers do so – so that growers get a fair price for their products.

The show’s organiser, Josie Carding who is environmental projects co-ordinator at the students’ union, said that they wanted to promote Fairtrade without putting off a younger audience.

She said: “The type of students we have, such as a lot of performing arts and design students, means we can take a more creative approach to things like this. Bringing the idea into a modern setting gives us a chance to raise awareness without preaching and it being boring.”

The range of products including clothes, shoes, bags and jewellery that were on show were from renowned Fairtrade company Nomad as well as items that are on sale in local stores, the Carlisle World Shop and Victoria’s shop in Penrith.

One of the people taking part was 22-year-old performing arts student Louise Draper, from Botchergate.

She said: “The collection is what I would call spring summer but there are also some more wintery warmer colours in. It reminds you of quite classic hippy styling but incorporating a mix of different styles. I got involved because I’ve helped organise fashion shows before and I like to model, it’s good to be involved in things like this. And obviously I support all the Fairtrade ideas as well and want to help promote it.”


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