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Friday, 25 April 2014

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Rebrand for Cumbria's alcohol and drug service

Cumbria's drug and alcohol service has been re-branded and given a fresh new name.

New bosses at the Greater Manchester West (GMW) Mental Health NHS Foundation Trust were recently chosen to run the services locally for the next three years.

Its successful bid will see it focus on uniting existing services across the county to promote improved recovery.

The new name and slogan – chosen after consulting with both staff and service users – is “Unity – Recovery in Your Community”.

GMW has a proven track record of running alcohol and drug recovery services across the north west region.

The local Cumbria Drug and Alcohol Action Team (CDAAT) specifically chose the organisation due to its focus on recovery.

Bosses say the new name aims to reflect the union of the local services, which were originally run by three different organisations.

Kate Hall, project manager for the transition, said: “Whenever we talked about delivering services in Cumbria, we kept coming back to the subject of uniting the service across the numerous locations over a very wide patch.

“It is vital to us that staff and service users feel part of one service which delivers a high standard of care wherever in Cumbria you are. ‘Unity’ seemed the most natural choice with the strapline of ‘Recovery in Your Community’, to reinforce the message that we are here to improve people’s lives.”

She added that the name also reflects the involvement of drug and alcohol service users, their families and the wider community in tackling addictions and related issues, in order to develop real recovery options in Cumbria.

There is also a bright new logo, consisting of a rainbow to symbolise hope for those living with addictions.

Kate added: “We hope this logo becomes a recognisable symbol which inspires confidence in the local community that we are delivering a high standard of care to those living with alcohol and drugs issues as well as their families.”


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