Project team to oversee scheme to raise Carlisle’s profile
Last updated at 17:02, Monday, 14 October 2013
A £1.5 million redevelopment of the city centre will move forward this week with the appointment of a project team to oversee the ‘Carlisle Story’.
The first tranche of cash - £800,000 - was recently agreed by the council, triggering the start of the ambitious scheme to raise awareness of Carlisle’s profile to a wider audience.
The three-year scheme builds on the repair and restoration of the Old Town Hall and Greenmarket area completed this year. It aims to boost the role of the Tourist Information Centre to an interactive visitor hub, raising the profile of the Carlisle Story.
“It will provide part of the experience, not just information,” a council spokesman said.
“The Carlisle Story will be an integral part of the experience. There will be better public signs outside the Old Town Hall which will also form part of the story and reflect a quality experience and welcome to Carlisle.”
The project aims to modernise the service and make it more customer friendly, remodelling the interior, revamping the Assembly Room so it could be used to host more events, with audiences of up to 50, and introducing more technological opportunities.
Council bosses say the centre would provide more of an information hub on the Carlisle Story – covering everything from local history to attractions, festivals, events and accommodation.
And they hope the old Assembly Room could be used for weddings and exhibitions by removing “tired” sales and exhibition stands and upgrading facilities.
Council papers say a project team is due to be appointed from October 13 to drive the scheme forward.
The Carlisle Story was launched in July with business and local authority representatives. It aims to distill information about the city, its people and history to present to outsiders.
They might not know how strong and diverse the economy is – the employment rate is above the UK average – that house prices are 39 per cent below average, and that Carlisle is close to three national parks.
Allan Wilson, engineering manager at Pirelli, told delegates: “I would like us all in Carlisle to stop using the word ‘gateway’.
“I’m fed up of Carlisle being the gateway to the Lake District, Hadrian’s Wall and Scotland.
“You don’t need to pass through to get to somewhere better because we’re a destination in our own right.”
Story Group chief executive Fred Story said Carlisle had to “bring the past to life” to attract visitors.
First published at 17:00, Monday, 14 October 2013
Published by http://www.newsandstar.co.uk
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Well let's name the team then so we can be really negative
Carlisle:The gateway to negativity.
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