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Saturday, 20 September 2014

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New bid to tackle dementia across Cumbria

A major new campaign to mobilise people to tackle dementia has been launched in Cumbria.

The Dementia Friends initiative, a collaboration between Public Health England and the Alzheimer’s Society, aims to show that a community response is needed to ensure people with the condition can live well.

The scheme is being run nationally and being supported by an advert featuring the Beatles song With a Little Help From My Friends, performed by celebrities including Ray Winstone, Lily Allen, Simon Pegg and Paul O’Grady.

It is estimated that 27,376 people in Cumbria and Lancashire are living with the condition.

Dr Jane Rossini, Cumbria and Lancashire Public Health England centre director, said: “Becoming a Dementia Friend involves finding out more about what dementia is and the small things they can do to make a big difference to a person living with the condition.

“People can live well with dementia, it just takes a little love and care from those around them.”

He added: “The statistics speak for themselves: we can all do something by signing up to become a Dementia Friend.”

The advert will encourage viewers to get involved in the campaign, which involves a few tips to make life better for those with the condition. They can view a short online film, then enter their details to receive a badge and booklet.

The project builds on commitments declared at the 2013 G8 dementia summit.

Hazel Bayley, Alzheimer’s Society regional operations manager for the north west, said: “People with dementia sometimes need a helping hand to go about their daily lives and feel included in their local community.

“Dementia Friends is this country’s biggest ever project to change the way the nation thinks, talks and acts about dementia and this new campaign promises to push this vital initiative to a new level.”

See www.dementiafriends.org.uk.

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