Bus company Stagecoach has launched a new app for its passengers but has called for Government action on transport so they can get the most from it.

The firm's app can be downloaded free-of-charge to both Apple and Android devices.

It features a journey planning tool which uses interactive maps and the smartphone GPS system to help customers identify their nearest bus stop and the most suitable service for them as well as details on journey length and fares.

This app also allows passengers to access live running times.

The company also plans to introduce mobile ticketing and smartphone payment through the app.

Stagecoach Cumbria and North Lancashire managing director Matthew Cranwell said: “In today's fast-paced world, time is really precious. Our new app will make bus travel easier and give people more time to focus on the other important things in their lives.

"So whether you're a commuter heading to work, a student going to college, a family getting ready for a day out or you're meeting retired friends, live bus tracking means you have more time to yourself before leaving for the bus stop.

He added: "What our new app can't do is solve the growing problem of road congestion. We need local authorities to take action because faster and more reliable bus journeys, fewer cars, and less pollution is better for everyone in our communities."

This app is part of a major investment by the UK-wide company in its digital strategy.

In December last year, it launched a transformational new responsive mobile website for its UK Bus division - at www.stagecoachbus.com - which features the UK’s first nationwide online bus planning service.

In January it introduced a new £2 fare in local 'megarider' zones for under 19’s. The fare was so successful that the offer was extended to travelling further for just £4.

In June it announced £2.5 million-worth of investment in 12 new double decker buses on the 555 route between Keswick and Lancaster.

For more information on the app visit www.stagecoachbus.com/app .