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Thursday, 24 April 2014

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Idea while in the shower wins Carlisle man £30,000 prize

A Carlisle businessman has scooped a £30,000 prize for an idea he had in the shower.

Paul Teague photo
Paul Teague

Paul Teague, a Carlisle-based marketer, has won a national competition with his pitch for an app that will use 4G technology to allow people to gather information and video in reports and publish via their mobile.

It means he will not only get £30,000 towards the development costs of the app, but mentoring and marketing support from O2.

Paul, who gave up his role at BBC Radio Cumbria to become a social and digital marketer, said: “O2 wanted ideas for apps that would drive take-up of 4G which provides much faster internet speeds for mobile and it had got to the last day of entry for the competition and I went for a shower and this idea popped into my head.

“I have all my best ideas in the shower. It was the last Sunday before the closing date and I thought I couldn’t miss this opportunity. So I went for a long shower and got some inspiration from there.”

The app, provisionally called ReportBack, will allow people to gather information and share with lots of people via their mobile as well as using video ‘hangouts’.

ReportBack could be used in all kinds of scenarios from journalism to conducting health and safety inspections, Paul said.

“It could save companies a lot of money in cases where they would have sent a delegation for a site visit, but could use this app to gather the information with one person,” he added.

The My Biz App contest was a national competition the technology giant launched via Twitter earlier this year to help people get the most from 4G services.

Judges of the competition were impressed with how the app made use of 4G technology, with many entries seemingly not taking advantage of higher internet speeds.

Paul said that the prize is a welcome one as he has developed software in the past and he has had to raise funds creation costs and market the product from scratch.

He is well known in Cumbria for his training events, including several social media seminars hosted by in-Cumbria.

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