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Wednesday, 01 October 2014

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Help us give Cumbria's children a magical Christmas

When sometimes Santa makes a slip, the News & Star is here to help.

Toy Appeal launch photo
News & Star staff launch the Christmas Toy Appeal. Front, from left, Jo Farrer, CN events executive; Anne Pickles, associate editor; Sue Crawford, news editor. Back, from left, reporters James Johnson and Duncan Bick and deputy news editor Victoria Brenan

Like him, we believe no child should wake on the most magical morning of the year without a present to open. So, today we launch our Christmas Toy Appeal, aiming to make every Cumbrian child’s wish come true.

In conjunction with CFM radio, we are appealing to big-hearted Cumbrians to help fill Santa’s sacks with toys for needy, disadvantaged and sick children.

Under pressure at this busy time of the year, he’s always grateful for a helping hand. With our readers’ generosity, we are happy to offer one.

No youngster should miss out on the fun and excitement of Christmas Day, whatever their circumstances. The News & Star Toy Appeal - a partner with CFM’S Mission Christmas - aims to fix that.

We want new, unwrapped toys; selection boxes; tins and boxes of sweets; books and games so that boys and girl of any age can be sure of a surprise this Christmas.

Donations can be dropped off at the News & Star offices in Dalston Road and Bank Street, Carlisle and at the receptions at the town centre offices of The Whitehaven News and the Workington Times & Star.

Keep an eye on the paper and this website for updates on further Toy Appeal collection points at newsagents and supermarkets. We’ll also be giving regular updates on the progress of the appeal and on the heartrending situations of some of the children who live in hope of a visit from Santa’s sleigh.

Already Asda, London Road, Carlisle; Morrisons, Carlisle and Sainsbury’s Caldewgate have agreed to collect toys on ours and Santa’s behalf. We’re looking for presents suitable for children and young people from infancy to 18 years. You can donate your new and unwrapped gift at any of our drop-off points.

Together we can banish a child’s sadness this Christmas. All it takes is the purchase of an extra gift.

Our goal is to ensure that every child, who would otherwise have no gift to open on the big day, will receive three presents to make the season extra special.

We have been promised expert help in identifying children most in need and in making sure Father Christmas is stocked up with his deliveries by December 16.

The last day for drop-off is Saturday, December 15. We know we can rely on you to make Christmas special for every child. We’re ready and waiting to accept your gifts.

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