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Friday, 26 December 2014

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Cumbrian builders take Ice Bucket Challenge to extreme

A tonne of freezing water has been dropped on three brave builders who took their Ice Bucket Challenge to the extreme.

Cumbria Building Supplies photo
The ice bucket challenge

The topless trio could become internet hits after taking on what might be the boldest ice dare to date in Cumbria.

They amazed workmates at Carlisle company Cumbria Building Supplies by having not just a normal bucket of water poured on them – but a digger-load dropped from 10ft.

Darrell Elliot, 49, of Harraby, a director with the firm, and colleague Des Hunt, 38, of Currock, were nominated by the same person – and before they had made it to work the next day both had the idea of using a digger.

Martin O’Neil, 19, was roped into their extreme version of the Ice Bucket Challenge when he was nominated by a friend from university.

He said: “It’s definitely not my idea. I wouldn’t have done it on such a scale but you just have to go with it.

“It’s for a good cause and I think it should carry on for as long as possible.”

Darrell said: “We thought it was just a bit different. It raises awareness and money, but they’re good fun to watch.”

Des added: “It makes a lot of people who wouldn’t normally donate give money.”

The Ice Bucket Challenge is a global internet sensation that started in America.

It involves filming a participant being doused in cold, icy water, before posting it on social media and nominating others to take on the challenge – as well as making a charitable donation.

The fundraising challenge has raised awareness and money for research into ALS (amyotrophic lateral sclerosis) – what is referred to in the UK as motor neurone disease. Both refer to an incurable disease that can leave people without the ability to speak, move and breathe.

The ALS Association said that as of Wednesday, August 27 it had received $94.3m (nearly £57m), in donations compared to $2.7m (just over £1.5m) during the same time period last year. The money has come from existing donors as well as 2.1 million new donors.

On its website, the charity said it is “tremendously thankful for all of the generous support and awareness that this summer phenomenon has generated for the cause”.

Shops are reporting a surge in sales of ice on the back of the craze, in which people across Cumbria have been joining in. Celebrities such as David and Victoria Beckham, James McAvoy, Matt Damon and Leonardo DiCaprio have completed the challenge with Cumbria’s Hairy Biker Dave Myers also taking part.

But now the global craze has crossed to the wider public and is also being used to promote other causes and campaigns, including Macmillan. Other causes are also poised to benefit including Carlisle’s Eden Valley Hospice.

Some have criticised the challenge as wasting water and in parts of the world it has been replace by the likes of rice and, bizarrely, rubble.

You can donate by texting ICED55 £(amount) to 70070 or by visiting the www.mndassociation.org.

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