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Tuesday, 21 October 2014

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Butchers’ bike ride to celebrate company's centenary

A team of biking butchers are gearing up to pedal 100 miles in just a day to mark their firm’s centenary.

David Law photo
David Law

Penrith-based Cranstons Quality Butchers began in 1914 and the team plans to visit five of its Cumbrian shops, then travel on to the Hexham branch, before heading back over Hartside Pass.

They are hoping to raise as much money as they can for Hospice at Home, Carlisle and North Lakeland, by completing the gruelling ride on Saturday, August 2.

The Five Butchers on Bikes fundraising challenge route includes several tough climbs.

Jane Silburn, Cranstons’ marketing manager, said they wanted to do something to mark the anniversary and when they looked on the map they were surprised to find that the route was almost 100 miles long.

She said: “We’d seen something similar and it seemed like a good idea – 100 miles for 100 years.

“As well as the five team members there are lots of friends and family who are going part of the way.”

Jane said that the firm had been associated with Hospice at Home for almost 17 years, adding: “Many of our staff, their families and friends of the businesses have benefited from the wonderful service that Hospice at Home provide, often in extremely difficult circumstances.”

The team includes David Law, Cranstons’ production unit manager, who is a keen cyclist.

Jane said: “David will be rallying – or should we say ‘yelling at’ – the troops throughout the day. We considered making him ride Cranstons’ vintage delivery bike to slow him down.”

Also taking part is Martin Jones, the retail director. Jane said: “Martin’s willingness to participate in this tough challenge is pretty remarkable given the fact that he has recently received a new hip.”

The third team member will be Philip Cranston, the managing director. Jane said: “I am told Philip has been seen out and about training hard as he doesn’t want any of the youngsters to out-pedal him on the day.”

Joining them will be Nick King, the head chef at Café Oswald’s in Penrith, and completing the line-up will be Rob McManus.

Jane said: “Rob enjoys a beer and has recently returned from a two-week all inclusive holiday. I am told he has yet to start training so what can we say other than ‘good luck’.”

She added that other members of staff had been teasing him over his lack of preparation but said he was hoping to be the first person to complete the challenge with very little training.

As well as the two branches in Penrith they are planning to visit Carlisle, Orton and Brampton before travelling to Hexham.

On the day they will be supported by a crew travelling in one of Cranstons’ vans and they have organised bucket collections in each of the branches.

Jane said: “We only started fundraising last week and so far we’ve raised £600 – we are hoping to smash the £1,500 target.”

Anyone who would like to make a donation should either visit www.justgiving.com/cranstonsbutchersonbikes or by text to 70070 – with the reference CRAN55 and the amount in pounds you wish to donate.

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