Confectionery firm Traybakes has had to build up its reserves of cakes as to serve to tennis fans at Wimbledon.

It is supplying the world's most famous tennis contest for the second year running and the firm - which is based in the Food Technology Centre, Penrith - has been asked to supply almost 50 per cent more of its products than in 2016.

Last year the company was contracted by the organisers of the tournament at the All England Club to provide 23,000 cakes.

These were all eaten by the end of the first day, which meant that the firm had to provide more for the rest of the tournament, supplying an extra 17,000.

For this year’s tournament, the club has increased its initial order from 23,000 to approximately 30,000 Traybakes.

Traybakes has also built up reserves in anticipation of a further order.

Founder and managing director Justine Carruthers said: “We are delighted to be supplying Wimbledon for a second year in succession, and hope our handmade bars prove to be as popular this year.

“Our association with such a prestigious event is certainly great for Traybakes, great for Cumbria, and we’re always proud to wave the north of England flag.”

Traybakes was set up by Mrs Carruthers when she was a teenager and lived in a farm.

She then moved to an outlet in Haltwhistle before moving to the company’s current home in 2013.

The firm employs more than 20 people, produces in excess of 1m cakes a year and counts up-market supermarket Waitrose as one of its customers as well as local firm Cranstons.

Mrs Carruthers has always insisted that the Traybakes brand name appears on all of its products and once turned down the chance to produce cakes for department store Harrods because they would not carry the branding.

Earlier this year she announced that the company was set to launch a range of cakes in association with Great British Bake Off star Paul Hollywood.

This will launch later in the year and will feature the name of both the company and Mr Hollywood.

The firm has also worked with celebrity chef James Martin in the past.